Marketing the Marketing Discipline: The Influence of Delivery Modes on Discipline Major Choice

Author: Ringer Allison   Volkov Michael   Vocino Andrea   Bridson Kerrie   Adam Stewart  

Publisher: James Nicholas Publishers

ISSN: 1037-616X

Source: Information Technology, Education and Society, Vol.12, Iss.1, 2011-01, pp. : 45-65

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Abstract