How the internet has (not) changed the influence of prior product experience on the consumption and evaluation of experience goods

Author: Wallace Richard P.D.  

Publisher: Westburn Publishers Ltd

E-ISSN: 1477-6421|12|2-3|193-210

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.12, Iss.2-3, 2013-01, pp. : 193-210

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