Alleviating uncertainty through trust: A narrative approach to consumers' foreign online purchasing behaviour

Author: Safari Aswo   Thilenius Peter  

Publisher: Westburn Publishers Ltd

E-ISSN: 1477-6421|12|2-3|211-226

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.12, Iss.2-3, 2013-01, pp. : 211-226

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