An exploratory investigation into the effectiveness of team kit sponsorship: Fans' perspectives of new sponsorship in the German Bundesliga

Author： Thomas Robert James Roeseler Frank

Publisher： Westburn Publishers Ltd

E-ISSN： 1477-6421|12|2-3|177-192

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.12, Iss.2-3, 2013-01, pp. : 177-192

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