Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation

Author： Jiang Pingjun   Chia Swee-Lim  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.6, Iss.1, 2009-12, pp. : 22-40

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