The effect of website usage and virtual community participation on brand relationships

Author: Ellonen Hanna-Kaisa   Tarkiainen Anssi   Kuivalainen Olli  

Publisher: Inderscience Publishers

ISSN: 1477-5212

Source: International Journal of Internet Marketing and Advertising, Vol.6, Iss.1, 2009-12, pp. : 85-105

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Abstract