The role of product reviews on mobile devices for in-store purchases: consumers' usage intentions, costs and store preferences

Author: Kowatsch Tobias   Maass Wolfgang   Fleisch Elgar  

Publisher: Inderscience Publishers

ISSN: 1477-5212

Source: International Journal of Internet Marketing and Advertising, Vol.6, Iss.3, 2011-01, pp. : 226-243

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