Validation of multiple-item scale for measuring service quality in life insurance business: structural equation modelling approach

Author: Prakash Anand   Mohanty R.P.   Kumar S.   Kallurkar S.P.  

Publisher: Inderscience Publishers

ISSN: 1746-6474

Source: International Journal of Productivity and Quality Management, Vol.8, Iss.4, 2011-10, pp. : 433-458

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Abstract