Interdependence of personality traits and brand identity in measuring brand performance

Author：

ISSN： 1751-0252

Source： International Journal of Business Innovation and Research, Vol.4, Iss.5, 2010-08, pp. : 411-426

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Measuring and managing the essence of a brand personality

By Rekom Johan Jacobs Gabriele Verlegh Peeter

Marketing Letters, Vol. 17, Iss. 3, 2006-07 ,pp. : 181-192

Springer Publishing Company

Access to resources Recommend Favorite

B2B service brand identity and brand performance

By Coleman Darren Andrew de Chernatony Leslie Christodoulides George

European Journal of Marketing, Vol. 49, Iss. 7-8, 2015-07 ,pp. : 1139-1162

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience

By Matzler Kurt Bidmon Sonja Grabner-Kräuter Sonja

Journal of Product and Brand Management, Vol. 15, Iss. 7, 2006-12 ,pp. : 427-434

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand personality dimensions in China

By Chu Shu-Chuan Sung Yongjun

Journal of Marketing Communications, Vol. 17, Iss. 3, 2011-07 ,pp. : 163-181

Routledge Ltd

Access to resources Recommend Favorite

A comparison of brand personality and brand user-imagery congruence

By Parker Brian T.

Journal of Consumer Marketing, Vol. 26, Iss. 3, 2009-05 ,pp. : 175-184

Emerald Group Publishing Ltd

Access to resources Recommend Favorite