![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Publisher: Inderscience Publishers
ISSN: 1751-0252
Source: International Journal of Business Innovation and Research, Vol.4, Iss.5, 2010-08, pp. : 411-426
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Matzler Kurt Bidmon Sonja Grabner-Kräuter Sonja
Journal of Product and Brand Management, Vol. 15, Iss. 7, 2006-12 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Brand personality dimensions in China
Journal of Marketing Communications, Vol. 17, Iss. 3, 2011-07 ,pp. :