B2B service brand identity and brand performance

Author： Coleman Darren Andrew   de Chernatony Leslie   Christodoulides George  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|7-8|1139-1162

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.7-8, 2015-07, pp. : 1139-1162

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