Still on their honeymoon: a five year case study of an American Hockey League team and the reasons for their continued success

Author: Bogle Kimberly L.   Blais Douglas D.   Eisenberg Jeff  

Publisher: Inderscience Publishers

ISSN: 1475-8962

Source: International Journal of Sport Management and Marketing, Vol.5, Iss.1-2, 2008-12, pp. : 1-14

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Abstract