Beyond the interoperability of telephony, VoIP and networking: self-realisation marketing contribution to value creation in telecommunications sector

Author: Filho Emilio Jose Montero Arruda   Cassia Fabio   Marino Alberto  

Publisher: Inderscience Publishers

ISSN: 1741-878X

Source: International Journal of Technology Marketing, Vol.3, Iss.1, 2008-02, pp. : 56-80

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Abstract