Author: Swilley Esther
Publisher: Inderscience Publishers
ISSN: 1741-878X
Source: International Journal of Technology Marketing, Vol.7, Iss.3, 2012-07, pp. : 324-341
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Development of scale to measure the aesthetics of a technology device is the focus of this research. The aesthetic technology (AT) construct takes into account technology as an art form, and allows for the examination of artistic quality, as well as the artistic value consumers are seeking in technology products. The reliability and validity of this scale are established and the AT measure is found to be a reliable measure in understanding consumer attitudes and intentions toward technology product aesthetics.
Related content
By Devlin James F. Roy Sanjit Kumar Sekhon Harjit
European Journal of Marketing, Vol. 48, Iss. 7-8, 2014-07 ,pp. :