Author: Jemmeson Peter
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-5577
Source: Industrial Management & Data Systems, Vol.97, Iss.4, 1997-04, pp. : 139-142
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By (Raj) G. Javalgi Rajshekhar P. Radulovich Lori Pendleton Glenna F. Scherer Robert
International Marketing Review, Vol. 22, Iss. 6, 2005-01 ,pp. :
Marketing logics for competitive advantage?
European Journal of Marketing, Vol. 43, Iss. 3-4, 2009-04 ,pp. :
Champagne: A Sustainable Competitive Advantage
European Journal of Marketing, Vol. 24, Iss. 4, 1990-04 ,pp. :