Cutting the paper chain with EDI

By Hodgson Robert  

Industrial Management & Data Systems, Vol. 95, Iss. 5, 1995-06 ,pp. : 23-26

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Manage your offering or manage your relationship?

By MacKenzie Herbert F   Hardy Kenneth G  

The Journal of Business and Industrial Marketing, Vol. 11, Iss. 6, 1996-06 ,pp. : 20-37

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Extending your brand by optimizing your customer relationship

By Davis Scott   Halligan Cathy  

Journal of Consumer Marketing, Vol. 19, Iss. 1, 2002-02 ,pp. : 7-11

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Positioning and branding your organisation

By Knox Simon  

Journal of Product and Brand Management, Vol. 13, Iss. 2, 2004-03 ,pp. : 105-115

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How to delight your customers

By Matzler Kurt   Hinterhuber Hans H   Bailom Franz   Sauerwein Elmar  

Journal of Product and Brand Management, Vol. 5, Iss. 2, 1996-02 ,pp. : 6-18

Emerald Group Publishing Ltd

Access to resources Recommend Favorite