Research Note: Students as Subjects in Advertising and Marketing Research

ISSN： 0265-1335

Source： International Marketing Review, Vol.11, Iss.4, 1994-04, pp. : 35-43

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Research note: marketing awareness in UK primary schools

By Birch Chris

Journal of Marketing Practice: Applied Marketing Science, Vol. 4, Iss. 2, 1998-02 ,pp. : 57-63

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Research Note: Marketing Budgeting Practices of Retailers

By Ramaseshan B.

European Journal of Marketing, Vol. 24, Iss. 8, 1990-08 ,pp. : 40-45

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Research Note: Book/Software Review: SPSS for Teaching Statistics in Marketing

By Armstrong Bob Everett Jim

European Journal of Marketing, Vol. 24, Iss. 8, 1990-08 ,pp. : 46-51

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Research note: international marketing management: a separate academic discipline?

By Monye Sylvester O

International Marketing Review, Vol. 12, Iss. 3, 1995-03 ,pp. : 5-14

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Research note: marketing accounting services: A cross-cultural comparison

By Mangos N.C. Roffey B.H. Stevens J.A.

International Marketing Review, Vol. 12, Iss. 6, 1995-06 ,pp. : 68-81

Emerald Group Publishing Ltd

Access to resources Recommend Favorite