Author: Shao Alan T Herbig Paul
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.12, Iss.1, 1995-01, pp. : 65-76
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Inside marketing: Practices, ideologies, devices
Journal of Marketing Management, Vol. 29, Iss. 11-12, 2013-08 ,pp. :