The development of the Eurobrand

Author: Littler Dale   Schlieper Katrin  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.12, Iss.2, 1995-02, pp. : 22-37

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract