Author： Ronkainen Ilkka A Menezes Ivan
Publisher： Emerald Group Publishing Ltd
ISSN： 0265-1335
Source： International Marketing Review, Vol.13, Iss.3, 1996-03, pp. : 56-63
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Implementing Marketing Strategy Through a Market Orientation
By Dobni C. Brooke Luffman George
Journal of Marketing Management, Vol. 16, Iss. 8, 2000-11 ,pp. :
Access to resources
Recommend
