Internationalization of domestic product life cycles: An exploration of causality

Author: Jacobs Laurence W   Wills James R   Samli A Coskun   Bullard William R  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.14, Iss.1, 1997-01, pp. : 75-87

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Abstract