An analysis of product category restrictions in advertising in four major East Asian markets

Author: Taylor Charles R   Raymond Mary Anne  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.17, Iss.3, 2000-03, pp. : 287-304

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract