![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Perks Helen Wong Veronica
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.20, Iss.4, 2003-08, pp. : 344-352
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Where to Now in New Product Development Research?
European Journal of Marketing, Vol. 26, Iss. 11, 1992-11 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)