A cross-national study of the relationship between international diversification and new product performance

ISSN： 0265-1335

Source： International Marketing Review, Vol.20, Iss.4, 2003-08, pp. : 353-376

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Is there new evidence to show that product and international diversification influence SMEs' performance?

By Muñoz-Bullón Fernando Sanchez-Bueno Maria J.

EuroMed Journal of Business, Vol. 6, Iss. 1, 2011-05 ,pp. : 63-76

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Global vs international involvement-based segmentation: A cross-national exploratory study

By Aurifeille J-M. Quester P.G. Lockshin L Spawton T

International Marketing Review, Vol. 19, Iss. 4, 2002-09 ,pp. : 369-386

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cultural values: a cross-national study

By Nicholson Joel D Stepina Lee P

Cross Cultural Management, Vol. 5, Iss. 1-2, 1998-01 ,pp. : 33-47

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Green segmentation: a cross-national study

By Yilmazsoy Baris Schmidbauer Harald Rösch Angi

Marketing Intelligence & Planning, Vol. 33, Iss. 7, 2015-10 ,pp. : 981-1003

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Perceptions of RFID technology: a cross-national study

By Park Kwang So Koh Chang E. Nam Kyungdoo "Ted"

Industrial Management & Data Systems, Vol. 110, Iss. 5, 2010-05 ,pp. : 682-700

Emerald Group Publishing Ltd

Access to resources Recommend Favorite