Why marketers need a new concept of culture for the global knowledge economy

Author: Holden Nigel  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.21, Iss.6, 2004-12, pp. : 563-572

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract