Ethical segmentation of consumers in developing countries: a comparative analysis

Author: Al-Khatib Jamal A   Stanton Angela D'Auria   Rawwas Mohammed Y.A.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.22, Iss.2, 2005-02, pp. : 225-246

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Abstract