The influence of liability of foreignness on market entry strategies: An illustration of market entry in China

Author： Chen Haiyang   Griffith David A.   Hu Michael Y.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.23, Iss.6, 2006-11, pp. : 636-649

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Foreign market entry strategies of Japanese MNCs

By Taylor Charles R   Zou Shaoming   Osland Gregory E  

International Marketing Review, Vol. 17, Iss. 2, 2000-02 ,pp. : 146-163

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market entry methods for western firms in China

By Wilson Jonathan   Brennan Ross  

Asia Pacific Journal of Marketing and Logistics, Vol. 15, Iss. 4, 2003-04 ,pp. : 3-18

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Winning by timely market entry?

By Tuppura Anni   Hurmelinna-Laukkanen Pia   Jantunen Ari   Puumalainen Kaisu   Kylaheiko Kalevi  

International Journal of Technology Marketing, Vol. 2, Iss. 4, 2007-11 ,pp. : 331-347

Inderscience Publishers

Access to resources Recommend Favorite

From market entry to new product development in China: Environmental Systems Controls

By Pitta Dennis  

Journal of Product and Brand Management, Vol. 14, Iss. 2, 2005-02 ,pp. : 119-122

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Theories of internationalisation and their impact on market entry

By Whitelock Jeryl  

International Marketing Review, Vol. 19, Iss. 4, 2002-09 ,pp. : 342-347

Emerald Group Publishing Ltd

Access to resources Recommend Favorite