Understanding international branding: defining the domain and reviewing the literature

Author： Whitelock Jeryl Fastoso Fernando

ISSN： 0265-1335

Source： International Marketing Review, Vol.24, Iss.3, 2007-06, pp. : 252-270

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Corporate branding: an interdisciplinary literature review

By Fetscherin Marc Usunier Jean-Claude

European Journal of Marketing, Vol. 46, Iss. 5, 2012-05 ,pp. : 733-753

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Multiple roles for branding in international marketing

By Wong Ho Yin Merrilees Bill

International Marketing Review, Vol. 24, Iss. 4, 2007-07 ,pp. : 384-408

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A bibliometric analysis of the global branding literature and a research agenda

By Chabowski Brian R

Journal of International Business Studies, Vol. 44, Iss. 6, 2013-08 ,pp. : 622-634

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

International branding: demand- or supply-driven opportunity?

By Chernatony Leslie de Halliburton Chris Bernath Ratna

International Marketing Review, Vol. 12, Iss. 2, 1995-02 ,pp. : 9-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite