Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks

Author: Magnusson Peter   Wilson Rick T.   Zdravkovic Srdan   Zhou Joyce Xin   Westjohn Stanford A.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.25, Iss.2, 2008-04, pp. : 183-201

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Abstract