A culture-based approach to understanding the adoption and diffusion of new products across countries

ISSN： 0265-1335

Source： International Marketing Review, Vol.25, Iss.2, 2008-04, pp. : 202-214

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The Adoption and Diffusion of New Industrial Products: A Literature Review

By Kennedy Anita M.

European Journal of Marketing, Vol. 17, Iss. 3, 1993-12 ,pp. : 31-88

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding e-business adoption across industries in European countries

By Oliveira Tiago Martins Maria F.

Industrial Management & Data Systems, Vol. 110, Iss. 9, 2010-09 ,pp. : 1337-1354

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The challenges of internationalising national culture-based hand-crafted products

By Cambra-Fierro Jesus Vazquez-Carrasco Rosario Centeno Edgar

Marketing Intelligence & Planning, Vol. 27, Iss. 7, 2009-10 ,pp. : 900-908

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Technology diffusion indexes across countries

By Nissan Edward Niroomand Farhang

Journal of Economic Studies, Vol. 39, Iss. 1, 2012-01 ,pp. : 31-43

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The new EU countries and euro adoption

By Gabrisch Hubert Kämpfe Martina

Intereconomics, Vol. 48, Iss. 3, 2013-05 ,pp. : 180-186

Springer Publishing Company

Access to resources Recommend Favorite