From recipient to contributor: examining customer roles and experienced outcomes

Author： Lengnick-Hall   Cynthia A   Claycomb Vincentia (Cindy)   Inks Lawrence W  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.34, Iss.3-4, 2000-03, pp. : 359-383

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