A preliminary examination of the continuing significance of social class to marketing: a geodemographic replication

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.14, Iss.6, 1997-06, pp. : 463-479

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketing of Continuing Management Development

By Wills Gordon

European Journal of Marketing, Vol. 15, Iss. 4, 1993-12 ,pp. : 26-60

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Developing World-Class Social Marketing Standards: A Step in the Right Direction for a More Socially Responsible Marketing Profession

By Fourali Chahid

Social Marketing Quarterly, Vol. 15, Iss. 2, 2009-06 ,pp. : 14-24

Routledge Ltd

Access to resources Recommend Favorite

Sports marketing: an examination of academic marketing publication

By Shannon J Richard

Journal of Services Marketing, Vol. 13, Iss. 6, 1999-06 ,pp. : 517-535

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing pitfalls of statistical significance testing

By Banasiewicz Andrew D

Marketing Intelligence & Planning, Vol. 23, Iss. 5, 2005-05 ,pp. : 515-528

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrated marketing communications and social marketing

By Dahl Stephan Eagle Lynne Low David

Journal of Social Marketing, Vol. 5, Iss. 3, 2015-07 ,pp. : 226-240

Emerald Group Publishing Ltd

Access to resources Recommend Favorite