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Journal of Consumer Marketing, Vol. 29, Iss. 3, 2012-04 ,pp. : 190-201

Emerald Group Publishing Ltd

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Culturally specific prejudices: interpersonal prejudices of individualists and intergroup prejudices of collectivists

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Journal of Marketing Management, Vol. 20, Iss. 5-6, 2004-06 ,pp. : 607-623

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"I" versus "we": How individualists and collectivists use information sources to formulate their service expectations

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International Marketing Review, Vol. 22, Iss. 3, 2005-06 ,pp. : 279-308

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