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Asia Pacific Journal of Marketing and Logistics, Vol. 10, Iss. 3, 1998-03 ,pp. : 48-66

Emerald Group Publishing Ltd

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A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization

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Products and Services in the Perspective of Consumer Socialization

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Hospital Advertising: The Influence of Perceptual and Demographic Factors on Consumer Dispositions

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Children's socialization in consumption: the role of marketing

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