Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation

Author: Ong Fon Sim   Kitchen Philip J.   Chew Shih Shiuan  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.27, Iss.6, 2010-09, pp. : 507-515

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content