Longitudinal study of digital marketing strategies targeting Millennials

Author： Smith Katherine Taken  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.29, Iss.2, 2012-03, pp. : 86-92

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Longitudinal study of green marketing strategies that influence Millennials

By Smith Katherine Taken   Brower Tracy R.  

Journal of Strategic Marketing, Vol. 20, Iss. 6, 2012-10 ,pp. : 535-551

Routledge Ltd

Access to resources Recommend Favorite

Digital marketing strategies that Millennials find appealing, motivating, or just annoying

By Smith Katherine Taken  

Journal of Strategic Marketing, Vol. 19, Iss. 6, 2011-10 ,pp. : 489-499

Routledge Ltd

Access to resources Recommend Favorite

Steps to social marketing success: Creating emerging marketing strategies in the digital era

By  

Strategic Direction, Vol. 29, Iss. 7, 2013-06 ,pp. : 17-20

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing mixes for digital products: a study of the marketspaces in China

By Wang Y.   Wang K.L.   Yao J.T.  

International Journal of Technology Marketing, Vol. 4, Iss. 1, 2009-02 ,pp. : 15-42

Inderscience Publishers

Access to resources Recommend Favorite

Digital Marketing

By Tapp Alan  

The Journal of Database Marketing, Vol. 10, Iss. 3, 2003-04 ,pp. : 279-280

Palgrave Macmillan Ltd

Access to resources Recommend Favorite