Country-of-origin effects on purchasing agents' product perceptions: an international perspective

Author: Quester Pascale G   Dzever Sam   Chetty Sylvie  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.15, Iss.7, 2000-07, pp. : 479-489

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Abstract