Author: Olkkonen Rami
Publisher: Emerald Group Publishing Ltd
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.16, Iss.4, 2001-07, pp. : 309-329
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The Journal of Business and Industrial Marketing, Vol. 13, Iss. 2, 1998-02 ,pp. :
Sport sponsorship as distinctive competence
By Amis John Slack Trevor Berrett Tim
European Journal of Marketing, Vol. 33, Iss. 3-4, 1999-03 ,pp. :