The use of category management practices to obtain a sustainable competitive advantage in the fast-moving-consumer-goods industry

Author: Dupre Kyle   Gruen Thomas W.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.19, Iss.7, 2004-12, pp. : 444-459

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract