How salespeople deal with intergenerational relationship selling

Author: Pullins Ellen Bolman   Mallin Michael L.   Buehrer Richard E.   Jones Deirdre E.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.26, Iss.6, 2011-08, pp. : 443-455

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Abstract