Persuasive brand management: How managers can influence brand meaning when they are losing control over it

ISSN： 0953-4814

Source： Journal of Organizational Change Management, Vol.25, Iss.2, 2012-03, pp. : 251-264

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Brand intrapreneurs and brand managers: in search of disruption

By Rensburg Deryck J. van

Journal of Business Strategy, Vol. 35, Iss. 4, 2014-07 ,pp. : 29-36

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How could reference price and loyalty influence brand choice?

By Alvarez Begona Alvarez Casielles Rodolfo Vazquez

International Journal of Entrepreneurship and Small Business, Vol. 3, Iss. 3-4, 2006-03 ,pp. : 287-309

Inderscience Publishers

Access to resources Recommend Favorite

Brand Knowledge Management: Growing Brand Equity

By Richards Ian Foster David Morgan Ruth

Journal of Knowledge Management, Vol. 2, Iss. 1, 1998-01 ,pp. : 47-54

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate brand reputation and brand crisis management

By Greyser Stephen A.

Management Decision, Vol. 47, Iss. 4, 2009-05 ,pp. : 590-602

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding brand's value: advancing brand equity tracking to brand equity management

By Leiser Michael

Handbook of Business Strategy, Vol. 5, Iss. 1, 2004-12 ,pp. : 216-222

Emerald Group Publishing Ltd

Access to resources Recommend Favorite