Quality and customer relationship management (CRM) as competitive strategy in the Swedish banking industry

Author: Zineldin Mosad  

Publisher: Emerald Group Publishing Ltd

ISSN: 0954-478X

Source: The TQM Magazine, Vol.17, Iss.4, 2005-08, pp. : 329-344

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract