Marketing-driven philanthropy: the case of PlayPumps

Author： Saunders Stephen Graham   Borland Ralph  

Publisher： Emerald Group Publishing Ltd

ISSN： 0955-534X

Source： European Business Review, Vol.25, Iss.4, 2013-06, pp. : 321-335

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Scalable product family design: case study of axial piston pumps

By Bhandare S.   Allada V.  

International Journal of Production Research, Vol. 47, Iss. 3, 2009-01 ,pp. : 585-620

Taylor & Francis Ltd

Access to resources Recommend Favorite

A model of cause-related marketing for "profit-driven" and "non-profit" organizations

By Svensson Göran   Wood Greg  

European Business Review, Vol. 23, Iss. 2, 2011-03 ,pp. : 203-214

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Truly Maximize the ROI of Sales' and Marketing's Expenditures With Demand‐Driven Planning

By  

JOURNAL OF CORPORATE ACCOUNTING & FINANCE, Vol. 27, Iss. 1, 2015-11 ,pp. : 45-53

John Wiley & Sons Inc

Access to resources Recommend Favorite

Philanthropy by Decree

By  

NONPROFIT MANAGEMENT & LEADERSHIP, Vol. 25, Iss. 3, 2015-03 ,pp. : 197-213

John Wiley & Sons Inc

Access to resources Recommend Favorite

How international are the top academic journals? The case of marketing

By Rosenstreich Daniela   Wooliscroft Ben  

European Business Review, Vol. 18, Iss. 6, 2006-11 ,pp. : 422-436

Emerald Group Publishing Ltd

Access to resources Recommend Favorite