Evaluation of brand equity measures: further empirical results

Author: Mackay Marisa Maio  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.10, Iss.1, 2001-01, pp. : 38-51

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract