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Emerald Group Publishing Ltd

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Consumers' perception of odd-ending prices with the introduction of the Euro

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Effects of advertisement format on competitive interference in print advertising

By Leong Siew Meng   Ang Swee Hoon   Heng Franklin  

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Numerical encoding and odd-ending prices: The effect of a contrast in discount perception

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Relative Price Level of 99-Ending Prices: Image Versus Reality

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Marketing Letters, Vol. 12, Iss. 3, 2001-08 ,pp. : 239-247

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