Effects of “owned by” versus “made in” for willingness to buy Australian brands

By Phau Ian  

Marketing Intelligence & Planning, Vol. 33, Iss. 3, 2015-05 ,pp. : 444-468

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise

By Beneke Justin   Flynn Ryan   Greig Tamsin   Mukaiwa Melissa  

Journal of Product and Brand Management, Vol. 22, Iss. 3, 2013-05 ,pp. : 218-228

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Effects of discount framing in comparative price advertising

By McKechnie Sally   Devlin James   Ennew Christine   Smith Andrew  

European Journal of Marketing, Vol. 46, Iss. 11-12, 2012-11 ,pp. : 1501-1522

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Source expertise versus experience effects in hospital advertising

By Braunsberger Karin   Munch James M  

Journal of Services Marketing, Vol. 12, Iss. 1, 1998-01 ,pp. : 23-38

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects

By Wang Cheng Lu   Chen Zhen Xiong  

Journal of Consumer Marketing, Vol. 21, Iss. 6, 2004-06 ,pp. : 391-400

Emerald Group Publishing Ltd

Access to resources Recommend Favorite