Author： Silva Rui Vinhas Da Alwi Sharifah Faridah Syed
Publisher： Emerald Group Publishing Ltd
ISSN： 1061-0421
Source： Journal of Product and Brand Management, Vol.15, Iss.5, 2006-08, pp. : 293-305
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Being 'Affective' in Branding?
By Zambardino Adrian Goodfellow John
Journal of Marketing Management, Vol. 23, Iss. 1-2, 2007-02 ,pp. :
By Fernie John
International Journal of Retail & Distribution Management, Vol. 28, Iss. 9, 2000-01 ,pp. :
Corporate branding and corporate brand performance
By Harris Fiona Chernatony Leslie de
European Journal of Marketing, Vol. 35, Iss. 3-4, 2001-04 ,pp. :