Evaluation of search, experience and credence attributes: role of brand name and product trial

By Srinivasan Srini S   Till Brian D  

Journal of Product and Brand Management, Vol. 11, Iss. 7, 2002-11 ,pp. : 417-431

Emerald Group Publishing Ltd

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The importance of packaging attributes: a conjoint analysis approach

By Silayoi Pinya   Speece Mark  

European Journal of Marketing, Vol. 41, Iss. 11-12, 2007-11 ,pp. : 1495-1517

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Advertising and information: an empirical study of search, experience and credence goods

By Ekelund Robert B   Mixon Franklin G   Ressler Rand W  

Journal of Economic Studies, Vol. 22, Iss. 2, 1995-02 ,pp. : 33-43

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The role of emotions in online consumer behavior: a comparison of search, experience, and credence services

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Journal of Services Marketing, Vol. 26, Iss. 7, 2012-10 ,pp. : 535-550

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An examination of perceived risk, information search and behavioral intentions in search, experience and credence services

By Mitra Kaushik   Reiss Michelle C   Capella Louis M  

Journal of Services Marketing, Vol. 13, Iss. 3, 1999-03 ,pp. : 208-228

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