Wowing the millennials: creating brand equity in the wine industry

Author: Nowak Linda   Thach Liz   Olsen Janeen E.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.15, Iss.5, 2006-08, pp. : 316-323

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract