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Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-8049|33|4|486-507
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.33, Iss.4, 2015-06, pp. : 486-507
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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By Jeon Hyo-Jin Jean Dant Rajiv P. Gleiberman Aaron M.
European Journal of Marketing, Vol. 48, Iss. 7-8, 2014-07 ,pp. :