The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities

Author: Hankinson Philippa   Lomax Wendy   Hand Chris  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.16, Iss.4, 2007-07, pp. : 236-246

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Abstract